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This web page had the following in the web page, "A Warm Welcome to our ranching family home." We saw that the web page stated " Experience the cowboy way of life under the endless sky of the Canadian Prairies." It also said " Ride where the Blackfoot and Crow once camped as they hunted Bison across the vast plains. Help our friendly crew look after our herd of two to two hundred fifty cows and new born calves. Work together with your horse, and come to trust him like a real cowboy. Make new friends and memories that will last a lifetime. Box 128, Kyle, Saskatchewan S0L 1T0 Canada." The header had Saskatchewan dude ranches as the highest ranking optimized keyword. It is followed by vacation ranch, La Reata Ranch, and cowboys which isn't as ranked as highly as Saskatchewan dude ranches. The next words lareata.com uses is rodeo. Saskatchewan tourism was included and could not be understood by search engines.